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RiseandfallofbrandsExploring Technology's DNA
Storytelling Through Innovation

Rise and Fall of Brands

Storytelling through innovation and market evolution — witness how brands shaped technology and culture across generations

Explore Technology Domains

Navigate through interconnected evolution stories across major consumer technology categories

Mobile Phones racing chart showing brand market share evolution

Mobile Phones

Smartphone evolution from brick phones to AI-powered devices

487
Models Tracked
Televisions racing chart showing brand market share evolution

Televisions

Display technology from CRT to OLED and beyond

342
TV Models
Audio Devices racing chart showing brand market share evolution

Audio Devices

Sound evolution from vinyl to spatial audio

376
Audio Products
Photography racing chart showing brand market share evolution

Photography

Camera technology from film to computational photography

412
Camera Models

Automobiles

Automotive innovation from combustion to electric

Coming
Soon
Gaming Consoles racing chart showing brand market share evolution

Gaming Consoles

Gaming evolution from arcade to cloud gaming

298
Console Generations
Personal Computers racing chart showing brand market share evolution

Personal Computers

Computing power from mainframes to ultraportables

523
PC Models

Brand Racing Charts

Animated market share battles across decades

Visual
Analytics

News and Trends

Quick insights into brand dominance shifts and innovation milestones

Mobile Phones

2025 Leaders
Mobile Phones line chart showing 2025 ranking trends from Jan-Dec, with Apple iPhone 16 Pro Max leading at position 1, Samsung Galaxy S25 Ultra at 2, Apple iPhone 16e at 3, followed by Xiaomi, Google Pixel, Huawei, Samsung foldable, Oppo, OnePlus, and Honor models
Most popular on 2025

Televisions

2025 Leaders
Television line chart showing 2025 monthly performance trends with LG OLED evo leading at 26 points, Samsung Neo QLED 8K at 23, Sony BRAVIA QD-OLED at 18, followed by TCL, Panasonic, and Hisense models, colorful trend lines with pricing information
Most popular on 2025

Audio Devices

2025 Leaders
Audio Devices line chart showing 2025 market performance trends with Apple AirPods Pro 3rd Gen leading at position 26, followed by Sony WH-1000XM6, Bose QuietComfort Ultra, Sennheiser Momentum TW4, Beyerdynamic Aventho 300, Audio-Technica ATH-CKS50TW2, Creative Aurvana Ace Mimi, Bang & Olufsen Beoplay H95, Beats Studio Pro 2025, Wilson Audio WATT/Puppy 9, and Sonos Era 300
Most popular on 2025

Photography

2025 Market
Photography line chart showing 2025 monthly performance trends for cameras and smartphones from Feb-Dec, with Sony A7R V leading, followed by Canon EOS R6, Nikon Z8, smartphones and other devices
Most popular on 2025

Gaming Consoles

Gen 9
PlayStation 5
92%
Xbox Series X
85%
Nintendo Switch
88%
Most popular on 2025

Personal Computers

AI Era
Apple
90%
Dell
79%
Lenovo
77%
Most popular on 2025

Latest Trends

Breaking innovations across technology domains

Updated Dec 2025
Photography

Sony A7R V leads 2025 camera market with 61MP innovation

Mobile Phones

Samsung Galaxy S25 Ultra breaks boundaries with 200MP sensor

Audio

Spatial audio transforms listening with immersive experiences

Gaming

Next-gen consoles achieve 8K gaming at 120fps

Television

MicroLED displays redefine home entertainment standards

Computing

AI-powered laptops revolutionize productivity workflows